There are so many ways to market a property, talking to people, print, social media, email, USPS, etc., but the question that must be asked is: What will lead to the highest visibility? Through the many choices of media at your fingertips think critically, research the area to understand who the next owner of the home will be.
Have the neighbors recently moved in from Lancaster, Ohio (if you know how to pronounce this, I applaud you). First, see if you can speak with the neighbor to understand why they chose this home and why they moved. Using what you learn, consider a social media ad that showcases this amazing home in Colorado to folks in Ohio. Targeted social media advertising, if done correctly, can be an extremely effective tool.
Maybe the listing is in a rural area where the closest neighbor is “abata mile down atta way”, I would bet that the cell phone reception is spotty at best. Here is where brochures come in handy, I know, they are wasteful and not necessarily a cost-effective option, but they do serve a purpose on occasion. Again, know your audience.
Having an engaging email campaign is a great way to reach an amazing amount of people, there is a tendency to blast this out and hope for the best. However, I feel there is a way to use an email campaign and have a personal touch to it, this type of marketing goes to your people. They will understand why you are sending this and are willing to market this home to the people they know, word of mouth is a powerful thing, do not underestimate this. Take this a step further and call some folks that you remember had a dream of a home like this.
Consider this basic insight into how marketing a home can work, do not forget that internet real estate search engines are number one when it comes to people viewing homes, so maybe start there. This scratches the surface, my full badass marketing plan not included in this blog post; interested? I’m here to help, otherwise catch next week’s post for step #5….
